3D Speed Bumps

Typically, speed bumps are a physical obstacle placed on a road to deter drivers from speeding through particular areas where

slow speeds are more appropriate. But recently, a new kind of speed bump has emerged. And they’re creating quite a buzz!

The 3D speed bump is quickly becoming a much debated, if not controversial subject in cities worldwide. Several years ago, the city of Philadelphia, Pennsylvania launched their “Drive CarePhilly” program. This program included images of spikes painted on the roadway. These spikes were done in such a way that many drivers actually did slow down before realizing they were simply images and continuing forward.

More recently, Vancouver, Canada has introduced a much more controversial image of a small girl chasing a ball. As the driver approaches, the little girl seems to rise in front of the driver. The image is just realistic enough that is seems to be even more effective than the spikes used in Philadelphia. However, there is great concern that once drivers realize it’s an image, they’ll disregard it, and potentially disregard an actual child chasing after a real ball.

Experts agree that this image needs to be rather alarming to teach drivers the potential hazards in their surroundings and to be more alert when behind the wheel. Further testing will hopefully reveal those results.

Using a very different approach, Auckland City, New Zealand is targeting the pedestrian, rather than driver to help reduce pedestrian injuries. Their “Don’t Step Into Danger” campaign uses elaborate 3D chalk drawn images to warn pedestrians that there could be danger in every step that they take. Pools of fire, snake pits, and water teeming with sharks are currently the images of choice. However if these prove to be successful, it’s difficult to say what images could be used in the future.

Regardless of what the image is, or where it is placed, the message is still the same; be conscious of your surroundings, and be prepared for anything.